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    Creating and Managing WhatsApp Message TemplatesMessage Templates Overview

    Message Templates Overview

    Learn how to create and manage WhatsApp message templates for your business.

    What are WhatsApp Message Templates?

    WhatsApp message templates are pre-approved messages that businesses can use to communicate with customers in a structured way, crucial for WhatsApp Business communication. These templates are necessary for sending messages to users outside the 24-hour customer service window, helping with WhatsApp automation.

    Purpose of Message Templates

    WhatsApp templates are mainly used for:

    • Business Communication – Sending order confirmations, reminders, and updates to enhance WhatsApp customer support.

    • Automated Messaging – Providing instant responses to customer inquiries through WhatsApp Business automation.

    • Marketing – Sending promotional messages, offers, or campaigns to engage customers and boost WhatsApp marketing efforts.

    • Authentication – Verifying user identity through OTPs (One-Time Passwords) for secure WhatsApp Business transactions.

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    Understanding the Message Templates Table

    When you access the Message Templates section, you will see a table displaying all existing templates. This table includes the following columns:

    1. Name – Displays the name of each template.

      • Template names must be in lowercase English letters.

      • Example: order_confirmation, promo_offer, account_verification.

    2. Status – Indicates the current approval status of the template.

      • Approved – The template is ready for use in WhatsApp Business campaigns.

      • Pending – The template is awaiting WhatsApp’s approval for use.

      • Rejected – The template has been rejected, and changes may be needed to comply with WhatsApp Business guidelines.

    3. Category – Shows the type of message template. WhatsApp provides three main categories:

      • Utility – For essential customer updates like order confirmations, delivery notifications, and appointment reminders.

      • Marketing – For promotional messages, offers, and brand announcements in WhatsApp marketing campaigns.

      • Authentication – For security-related messages, such as OTPs and login verifications in WhatsApp Business automation.

    4. Language – Displays the language of the message template.

      • Templates can be created in multiple languages to enhance WhatsApp customer engagement.

      • Example: English, Arabic, French, etc.

    5. Actions – Provides options to manage the template.

      • Edit – Modify the template’s content or settings for WhatsApp marketing needs.

      • Delete – Remove the template if it’s no longer needed in your WhatsApp Business strategy.

      • Manage – View details or make changes to the template.

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    πŸ“Œ Want to know where you can use message templates? Click here.

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    Creating and Managing WhatsApp Message Templates

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