Message Templates Overview
Learn how to create and manage WhatsApp message templates for your business.
What are WhatsApp Message Templates?
WhatsApp message templates are pre-approved messages that businesses can use to communicate with customers in a structured way, crucial for WhatsApp Business communication. These templates are necessary for sending messages to users outside the 24-hour customer service window, helping with WhatsApp automation.
Purpose of Message Templates
WhatsApp templates are mainly used for:
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Business Communication β Sending order confirmations, reminders, and updates to enhance WhatsApp customer support.
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Automated Messaging β Providing instant responses to customer inquiries through WhatsApp Business automation.
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Marketing β Sending promotional messages, offers, or campaigns to engage customers and boost WhatsApp marketing efforts.
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Authentication β Verifying user identity through OTPs (One-Time Passwords) for secure WhatsApp Business transactions.
Understanding the Message Templates Table
When you access the Message Templates section, you will see a table displaying all existing templates. This table includes the following columns:
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Name β Displays the name of each template.
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Template names must be in lowercase English letters.
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Example:
order_confirmation
,promo_offer
,account_verification
.
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Status β Indicates the current approval status of the template.
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Approved β The template is ready for use in WhatsApp Business campaigns.
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Pending β The template is awaiting WhatsAppβs approval for use.
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Rejected β The template has been rejected, and changes may be needed to comply with WhatsApp Business guidelines.
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Category β Shows the type of message template. WhatsApp provides three main categories:
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Utility β For essential customer updates like order confirmations, delivery notifications, and appointment reminders.
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Marketing β For promotional messages, offers, and brand announcements in WhatsApp marketing campaigns.
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Authentication β For security-related messages, such as OTPs and login verifications in WhatsApp Business automation.
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Language β Displays the language of the message template.
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Templates can be created in multiple languages to enhance WhatsApp customer engagement.
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Example: English, Arabic, French, etc.
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Actions β Provides options to manage the template.
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Edit β Modify the templateβs content or settings for WhatsApp marketing needs.
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Delete β Remove the template if itβs no longer needed in your WhatsApp Business strategy.
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Manage β View details or make changes to the template.
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π Want to know where you can use message templates? Click here.