Message Templates Overview

What are WhatsApp Message Templates?

WhatsApp message templates are pre-approved messages that businesses can use to communicate with customers in a structured way, crucial for WhatsApp Business communication. These templates are necessary for sending messages to users outside the 24-hour customer service window, helping with WhatsApp automation.

Purpose of Message Templates

WhatsApp templates are mainly used for:

• Business Communication – Sending order confirmations, reminders, and updates to enhance WhatsApp customer support.

• Automated Messaging – Providing instant responses to customer inquiries through WhatsApp Business automation.

• Marketing – Sending promotional messages, offers, or campaigns to engage customers and boost WhatsApp marketing efforts.

• Authentication – Verifying user identity through OTPs (One-Time Passwords) for secure WhatsApp Business transactions.

Understanding the Message Templates Table

When you access the Message Templates section, you will see a table displaying all existing templates. This table includes the following columns:

1. Name – Displays the name of each template.

   • Template names must be in lowercase English letters.

   • Example: order_confirmation, promo_offer, account_verification.

2. Status – Indicates the current approval status of the template.

   • Approved – The template is ready for use in WhatsApp Business campaigns.

   • Pending – The template is awaiting WhatsApp’s approval for use.

   • Rejected – The template has been rejected, and changes may be needed to comply with WhatsApp Business guidelines.

3. Category – Shows the type of message template. WhatsApp provides three main categories:

   • Utility – For essential customer updates like order confirmations, delivery notifications, and appointment reminders.

   • Marketing – For promotional messages, offers, and brand announcements in WhatsApp marketing campaigns.

   • Authentication – For security-related messages, such as OTPs and login verifications in WhatsApp Business automation.

4. Language – Displays the language of the message template.

   • Templates can be created in multiple languages to enhance WhatsApp customer engagement.

   • Example: English, Arabic, French, etc.

5. Actions – Provides options to manage the template.

   • Edit – Modify the template’s content or settings for WhatsApp marketing needs.

   • Delete – Remove the template if it’s no longer needed in your WhatsApp Business strategy.

   • Manage – View details or make changes to the template.

📌 Want to know where you can use message templates? Click here.